6 minutes reading time

What it's about

In this article, you will learn about the motivation behind the rebranding of cioplenu to Operations1, what Operations1 stands for, and what the rebranding means for you as a customer.

The rebranding at a glance

First things first: our customer promise and services remain the same. We will continue to offer our customers innovative solutions and a partnership based on trust. Our software and our team will be called Operations1 in the future, but the company name cioplenu GmbH will remain.

In an interview, you can learn more from our CEO Benjamin Brockmann about the motivation for the renaming and what the Operations1 brand stands for.

Our Interview with Benjamin Brockmann, CEO and Co-Founder of Operations1:

We asked our CEO about the process and motivation behind the rebranding and what he likes most about the new branding:

Question: Benjamin, can you tell us about the rebranding process?

Benjamin Brockmann: My team and I have worked passionately on our new Operations1 brand over the past few weeks and I am confident that we have created a strong brand that embodies our values, promises and ambitions.

Question: What does rebranding mean?

Benjamin Brockmann: First of all, it is important to note that nothing will change in terms of our customer promise and our services: We continue to stand for innovative solutions and cooperation in a spirit of partnership. The rebranding involves much more than a new name for our software. We as a team see ourselves in the future as Operations1.

Our design has been branded consistently across all channels and we launched a comprehensive hiring initiative to further build our teams to continue to support you with great software and excellent service. Our company name is not affected. So all legal agreements remain in place. We continue to trade as cioplenu GmbH. What will definitely change is the simplicity of our name. We hope with a twinkle in our eye that you will also appreciate this 😉.


Question: What is the motivation behind the rebranding?

Benjamin Brockmann: Over the past years, we have continuously worked on making the daily work of employees of manufacturing companies easier through intuitive software.

In doing so, we have noticed that, on the one hand, the range of applications for our software has increased enormously. Many customers now use our software simultaneously in a wide variety of operational areas such as quality inspection, maintenance, assembly processes, logistics, HSSE or audit processes.

On the other hand, we see an internationalization of our customer landscape. The software is now used worldwide and our customers' employees speak a wide variety of languages.

Due to the growing spectrum of use cases and the increasing internationalization, we decided for a rebranding, which clearly embodies our vision to support operational employees worldwide in their daily work.

Question: What does the new Operations1 brand stand for?

Benjamin Brockmann: The name Operations1 is a combination of two terms. Firstly, our target group, the operational employees, for whom we develop our software on a daily basis and continuously learn from each other. On the other hand, the number 1, which symbolizes our holistic approach to building a software category that adapts to the needs of the employees, provides information precisely and connects the organization. And that operations-wide. The Operations1 brand stands for innovation, initiative, team spirit and customer focus. These principles form the basis for our new design and significantly determine our brand core.

Question: What do you personally like best about the new brand?

Benjamin Brockmann: First, the clear message behind Operations1. We support all teams in the operations of companies.

And secondly, I think it's super cool, the clear, great new design that runs through our company and through our software.

Interviewer: Thank you, Benjamin!

Benjamin Brockmann

Co-Founder & CEO

Benjamin Brockmann (M. Sc., Management & Technology) founded cioplenu GmbH in 2017 together with Daniel Grobe (also M. Sc., Management & Technology). The founders developed the software solution based on various practical projects, including at the Fraunhofer Institute, and on their experience in industry, auditing and management consulting. Benjamin Brockmann has already worked for companies such as KPMG and Arthur D. Little.

Benjamin Brockmann, CEO

Do you have any further questions?

We have summarized the most important questions about rebranding and what it means for our customers in a comprehensive FAQ.

Moritz Stern

Head of Strategy & Marketing moritz.stern@operations1.com

About the author

Moritz Stern is head of strategy and marketing at Operations1. Before joining Operations1, Moritz worked at Strategy&, PwC’s strategy consultancy. Here he advised clients from the operations environment around the globe on strategic issues. Previously, Moritz worked for Alstom Power, Merck KGaA and Arthur D. Little. Moritz holds a degree in industrial engineering (M. Sc.).


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